5 Small Business Social Media Success Stories
This series is supported by Bantam Live, a web-based collaboration workspace with “Social CRM” for small business teams. For more information visit BantamLive.com.
A recent study conducted by the University of Maryland’s Smith School of Business showed that nearly one in five small business owners are integrating social media into their business processes, and that technology adoption rates in the U.S. among small businesses have doubled in the past year from 12% to 24%.
Whether your business is ahead of the curve or looking to catch up, small businesses on both sides of the track can learn from the success stories of others. Here’s a list of five companies that are kicking tail and taking names while staying on top of their social media efforts.
1. Emerson Salon Creates a New Business Model
In 2008, when co-owners Matt Buchan and Alex Garcia decided to buy and makeover a hair salon in Seattle, Washington, which they renamed Emerson Salon after Ralph Waldo Emerson, they decided that the Internet would be an important focus for their business. Little did they know that two years later, 75% of their business would be sourced from Facebook, Twitter<…
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