What are Backlinks?

A backlink is an industry term to describe the process where someone puts a link to your website on their website.

What type of Backlinks are there?

A backlink can appear on a website as the actual link address like http://www.LocalWebsiteMarketing.com.au or it can appear as an Anchor Text backlink.

An Anchor text backlink allows you to associate a keyword phrase with your website link.

In this example, the backlink to my website is inserted into the keyword phrase Website Marketing.

Why are Backlinks Important?

Backlinks are like a ‘vote’ or one measure of how important your website is. If lots of other websites are linking to your website, it would mean that you have an interesting website.

As far as Google is concerned, if you have a lot of websites linking to you, then your website must be important and will reward with higher search engine results.

The QUALITY and RELEVANCE of your backlinks will fundamentally determine your success in the search engine rankings and the keywords that are associated with the backlink.

Website Authority and Backlinks

Google determines how important a website is and expresses this by Page Rank (PR). Google ranks all websites on a scale of 1 – 10 with 10 being the highest PR.

If a website is very important, popular and has a high PR and it places a link to your website, then the high PR will transfer some authority to your website in the eyes of Google.

The more authoritative a website that links back to you, the better your website will perform in the search engine results for your target keyword.

Local Melbourne Example

Imagine that your business got a front page story on the Herald Sun Newspaper or was featured on A Current Affair. People would think highly of your business because not many business’ get that scale of coverage. The implication is, if the media think it is important, you must be. Your business would be deluged with interest.

Well Google applies the same principal. I like to call it the ‘Party Principal’. Get associated with an authoritative website, a backlink on a website with a high PR, then some of that star power will flow through to your website in the form of improved search engine rankings.

Building the Quality of Your Websites Backlinks

If two webpages competing for the same keyword phrase are equally well optimised, then the webpage with 50 backlinks from authority websites compared with zero or two backlinks will rank higher in the search engines.

If your website can have many backlinks that include your target keyword phrase (href Anchor Text) from websites that have high authority (PR), your websites performance in the search engines will be significant.

How do I get many Backlinks to My Website from High PR Sites?

This is the process of Website Marketing.

Local Website Marketing can help you get your website links on high PR sites.

The best form of Backlinking is producing content on your website that is highly optimised for your target keyword phrase and is so good that people want to share it around the web.

Just image that you have a video or an article on the latest dog widget makes Melbournes weather stable all year round. It might be newsworthy, the media run with it, people share it on their email, bloggers post about it, Twitterers tweet about, and Facebook lovers share it.

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