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How Intel Connects With Consumers Using Social Media via Social Media Examiner by Michael Stelzner on 7/19/10 In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers. You’ll learn Michael’s unique …

Getting to scale: direct marketing vs. mass market thinking Seth’s Blog A mass marketer needs to reach the masses, and to do it in many ways, simultaneously. The mass marketer needs retail outlets and fliers and a website and public relations and tv ads and more more more and then… bam… critical mass is reached …